Phoenix Solar AG was established on 18 November 1999 and was entered in the commercial register on
07 January 2000. Its headquarters are located in Hirschbergstraße 8 in 85254 Sulzemoos, near
Munich, with a branch in Ulm, sales offices all over Germany and subsidiaries in Southern Europe,
Asia and Australia. In the frame of the increasing internationalisation, the company changed its
name from Phönix SonnenStrom AG to Phoenix Solar AG in June 2007.
Phoenix Solar AG developed from the Phönix Solar Initiative of the Association of Energy
Consumers, founded in 1994. The objective of this nationally active consumer initiative was to
offer economical and high-quality solar systems, thereby promoting the market for solar products.
Initially, the Phönix Solar Initiative was restricted to the sale of thermal solar systems for
domestic water heating.
The success of the Initiative was overwhelming. In just a few years, more than 20,000 PHÖNIX®
solar systems were installed on roofs. The Phönix Solar Initiative thereby quickly became the
largest solar initiative in Germany and probably in Europe.
On the initiative of Dr. Andreas Hänel, the first photovoltaic (solar power) systems were sold
through the Phönix Solar Initiative from 1998. Business with solar power systems quickly developed
very positively.
In 1999, the management of the Phönix Solar Initiative decided to transform the Solar Heating
and Photovoltaic divisions into companies operating professionally on the market. Together with
Phönix SonnenStrom AG (now Phoenix Solar AG),
Phönix SonnenWärme AG was established
in Berlin. Phönix SonnenWärme AG sells solar heating systems and Phoenix Solar AG sells solar power
systems.
Since 18 November 2004, Phoenix Solar shares are traded over the counter at the stock exchanges
of Munich, Frankfurt, Berlin / Bremen and Stuttgart. With the start of the new trading segment
M:access on the Munich Stock Exchange, Phoenix Solar transferred to this new quality segment on 1
July 2005. On 23 June 2006 the Federal Financial Supervisory Authority (BaFin) has approved the
prospectus required for the admittance of Phoenix to the official market in the Prime Standard
segment of the Frankfurt Stock Exchange. The listing was included as of 27 June 2006. The shares of
the company were admitted to the German TecDAX technology index on 25 March 2008.
In April 2006 the Spanish subsidiary Phoenix Solar S.L., situated in Madrid, was founded.
The Asia-Pacific region is coverd by the subsidiary Pte Ltd., Singapore since December 2006.
In mid-June 2008, Phoenix Solar AG founded a subsidiary in Greece. Phoenix Solar E.P.E., which
has its headquarters in Athens, is a wholy owned subsidiary of Phoenix Solar AG. The company’s task
is to supplement already existing sales activities in the power plants business in Greece by adding
the components & systems segment.
Another subsidiary was founded in Australia on 1 July 2008. Phoenix Solar Pty Ltd, which has its
headquarters in Adelaide in the State of South Australia, will serve the whole Australian
continent.
On 28 July 2008 Phoenix Solar AG took over the remaining 51 percent of the Italian systems
integrator RED 2002 Srl, thereby raising its stake in the company to 100 percent.
Upon approval by the Annual General Meeting of shareholders of Phoenix Solar AG on 19 May 2009
and subsequent entry into the Commercial Register on 3 July 2009, the subsidiary Phoenix Solar
Energy Investments AG was combined with the parent company with retrospective effect as per 1
January 2009.
In autumn 2009 another subsidiary was founded in France. The Phoenix Solar SAS is situated in
Lyon and will serve the complete French market. In December 2009, in the course of
internationalisation, a joint venture started with Silver Circle Overseas L.L.C in Muscat in the
Sultanate of Oman. The new subsidiary Phoenix Solar L.L.C is also situated in Muscat, Oman.
With a sales network which now covers the whole of Germany, and subsidiaries in Southern Europe,
Asia and Australia, the Group currently has a workforce of more than 3000 employees (as at
January 2010).
